Buckle Up, Coca-Cola Breaks Tradition With Its First-Ever Alcoholic Drink

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If you’re a Coca-Cola fan through and through, you’ll be excited to know that the soft drink brand will be releasing its first-ever alcoholic beverage in Japan. The soda company plans to enter the growing Japanese market for “Chu-Hi,” which is a canned and flavored beverage made with shochu, a distilled Japanese spirit, and water.

This a new chapter for the iconic soda company, which has never experimented in the alcohol category before. Coca-Cola’s offering in Japan is unlike anywhere else with around 100 products released annually.

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The experimental Japanese market is ideal for Coca-Cola’s new alcoholic endeavor, but there’s no way of knowing whether or not the Chu-Hi-like beverage will make it to the United States. Keep your eyes peeled, Coke fans.