About Swirled

We give you the resources and inspiration you didn’t realize you needed to own your life and love it.

  • Swirled: A Newsletter, A Website, A Lifestyle

    Every day we put you at the top of your “to-do” list by swirling together original stories with the best lifestyle content on the web. We create targeted newsletters that you’ll love to open each day. Hang with us, and you’ll find awesome budgeting hacks, foodspiration, travel deals and fitness must-knows in one place. Our fresh perspective will inspire you to eat your heart out, live healthier, explore the world and thrive.

  • The Swirlist

    She’s curious, resourceful and wants to face life head on. She’s ambitious, yet she lives for brunching. Whether she’s negotiating a new job offer or searching for that perfect craft beer (and she has the headache to prove it), exploring the newest workout trend or jumping on that flight deal, she wants to take her independence to the next level.

What We Live By

  • Eat

    We strike the perfect balance between the most indulgent eats and healthy, easy foods that you can make seamlessly in your own kitchen.
  • Live

    With our Daily Fit newsletter, we turn the best of health science into relatable (and understandable) real talk, giving you all the must-read information
    you need to lead the healthiest — and balanced — life you want.
  • Explore

    We give you all the wildly gorgeous and adventurous travel inspiration you need – and the tools to actually make those trips
  • Thrive

    From budget hacks to career advice, we give you the life tips you wish you were taught in college, and we’ll make it fun in the process.

Our Values

  • Authenticity

    We keep it real and we’re true to our identity.
  • Teamwork

    We’re all about collaboration.
  • Integrity

    Honesty, accuracy and credibility are core to our DNA.
  • Accessibility

    We believe everything should be in reach for our audience and our team.
  • Curiosity

    We’re not afraid to ask questions, and neither should you.
  • Happiness

    Enough said.
  • Scrappiness

    We’re resourceful and we’ll do what it takes.

The Team

  • Lauren Stanich

    President, CEO

    Lauren is a media veteran first working in consumer marketing and then moving to general management in the women’s lifestyle space for Time Inc, Martha Stewart Omnimedia, Meredith and Everyday Health.  Working closely with entrepreneurs in these roles helped develop her interest in startups; Swirled is her second. When she is not in the office, hanging out with her family, she is often gardening, traveling or entertaining at her home in Westchester.

  • Anne Balaban

    Chief Revenue Officer

    Anne is at her best when she is solving a problem, finding a solution or adding value. She has worked across traditional, digital, native and social media, on iconic brands such as Martha Stewart, Rachel Ray, Dr. Oz, as well as with up and coming influencers, to develop highly successful sales and marketing programs. When she is not in the office, she is spending time in Brooklyn with her husband and two sons (listening non-stop to Johnny Cash), sweating it out at the gym or trying to teach good manners to her stubborn coonhound pup.

  • Elyse Siegel

    Managing Editor

    Elyse is Swirled’s managing editor. Her core expertise is growing an engaged audience around meaningful content. With an innovative approach to content creation and promotion, as well as data and emerging platforms, she excels at reaching a target demographic with messages that resonate. Elyse is also focused on product development from an internal and user-facing perspective. She is passionate about how the internet is reshaping the way people consume content and evolving technology to align with user behavior patterns. Elyse has previously worked at The Huffington Post, CBS News, RebelMouse, SomeSpider and Littlstar. When she’s not working, she’s hanging out with friends, exercising, exploring new parts of NYC and wishing she had a puppy.

  • Alena Hall

    Deputy Editor

    Alena is Swirled’s deputy editor. She has spent the past five years working as a wellness writer and editor in New York, NY. She also recently completed her 200-hour intensive yoga teacher training. When she’s not in the office or practicing yoga, she’s either wandering through the city’s beautiful parks, experimenting in her kitchen with new recipes, or cuddling up with her cat Fitzgerald, a cup of hot tea and a good book.

  • Hilarey Wojtowicz

    Senior Career and Finance Editor

    Career enthusiast and financial feminist are just two ways Hilarey Wojtowicz describes herself. As the senior career and finance editor for Swirled, overseeing the Thrive vertical, Hilarey’s goal, both in the office and out, is to empower women in their careers and personal finances at all times. Hilarey is on the board of New York Women in Communications, teaches social media analytics at her alma mater, The College of New Jersey, is a master budgeter who bought her first home at 25, and still goes to the beach and punk rock concerts as often as she can. Her prior career experience consists of positions at Meredith Xcelerated Marketing, The Cashlorette, a Bankrate.com website, Doorsteps by realtor.com, and more. She has a masters in journalism from the University of Missouri, and currently lives in New Jersey. Follow her on Twitter @HilareyAnn.

  • Isabella Broggini

    Lifestyle Editor

    Isabella is Swirled’s Lifestyle Editor. She writes for Swirled’s Thrive and Live sections and manages the website’s newly-launched Friday Fluff newsletter — a newsletter that features a roundup of the cutest dogs of the week based on user submissions. Isabella is a Certified Personal Trainer, a Fitness Nutrition Specialist and a former Equinox personal trainer. She uses her extensive exercise science and nutrition knowledge and her love for all things health-related to inform her writing in the wellness space. Previously, Isabella worked as an SEO consultant at pet food delivery startup Ollie Pet Food, where she contributed to the company’s pet-centered blog. Isabella was born in Switzerland and embodies the Swiss stereotype: she’s an avid skier and loves a good cheese fondue.

Interested In Joining the team?