A Side Hustler’s Recipe For Starting A Successful Business
Whether you’re a bride-to-be or a guest of honor, weddings give you a reason to get dolled up. For Caroline
“I had no professional experience,”
The Los Angeles local started looking into building a business, working under other stylists to learn their ways and get the perspective she needed to launch her own. Blush and Braids
“After I graduated from college, I immediately looked for a full-time job,” she said. “I always knew that having job security would be helpful. And then with doing hair and makeup, it’s a great creative outlet that also brings in extra income.”
With a few years under her belt, Blush and Braids grew into a steady side hustle, much of which is thanks to word of mouth and digital media. Unlike when she first started,
Because weddings typically take place on weekends,
“I usually keep in touch with customers after my full-time work hours, so I’ll respond to any emails in the evening,” she said. “It seems to be working fine because it doesn’t take up too much of my time answering their questions or inquiries.”
However, she also understands how easily she can get into the habit of working six- or seven-day weeks. So instead of burning out, Allec makes sure she balances her time.
“Weddings on weekends take up a lot of free time, so I don’t have a lot of Saturdays and Sundays to myself,” she said. “I make sure I unwind when I do have a free weekend. I like spending time with my husband — we like to go and get massages. We’re actually expecting our first kid in April, so we take a lot of walks together in the morning, too.”
Between a full-time job, a bustling side business and a family, Allec is thriving and knows that others can, too.
Her main piece of advice for others looking to find the same sort of success is simple: “Don’t get discouraged, especially if you’re not having immediate success or getting a lot of inquiries,” she said. “It’s going to build over time. The more work you produce and the more engagement and referrals you get from others — you’ll be fine.”
Beyond the right mindset, she also told us that side hustlers have to keep working on perfecting their skills. It can be easy to take a break once your business is booming, but don’t let yourself lose the desire to always to improve your craft. If your side hustle is a passion like Blush and Braids is for
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