Slashed Prices At Whole Foods Spell Trouble For Trader Joe’s

Flickr / Mike Mozart

Amazon’s acquisition of Whole Foods is one of the best things that happened to us this year. Thanks to price cuts at the market resulting from the deal, we can actually afford to shop there. Hell yeah! According to a Reuters study though, revenue at Trader Joe’s is taking a hard hit from the reductions.

The research found that 10 percent of regular TJ’s customers visited Whole Foods between Aug. 28 and Sept. 3. On August 28, Amazon purchased Whole Foods for $13.7 billion, resulting in a 31 percent spike in customer traffic at the store from the previous year. The week following the deal, traffic remained up 17 percent. For Trader Joe’s, however, customer traffic is declining.

A post shared by Whole Foods Market NYC (@wholefoodsnyc) on Oct 4, 2017 at 11:53am PDT

Customers who regularly shop at other stores like Target, Walmart and Sprouts also visited Whole Foods during the same timeframe.

We certainly can’t blame grocery store patrons for showing interest in reduced prices at Whole Foods. Hell, we were practically the first in line to check out the now-affordable products. That’s just the way the cookie crumbles.