Reese’s Debuts New Delicious Crunchy Cookie Cups

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Great news for lovers of Reese’s Peanut Butter Cups. Hershey, the parent company of the delicious candy, announced the launch of Crunchy Cookie Cups.

It’s your traditional favorite stuffed with crunchy, chocolate cookie bits. So basically it’s a combination of two amazingly sweet desserts. The candy comes in the standard two-cup size, as well as in a king-sized version.

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The launch comes after weeks of Reese’s hinting at a new product on social media. You can expect Crunchy Cookie Cups to hit the shelves in May.

Reese’s Senior Brand Manager Ryan Riess called the new creation “cuptivating.” He said, “Reese’s fanatics are one-of-a-kind. They have a love and devotion to the brand that is unlike anything I have ever seen, and have been buzzing at the potential thought of a new innovation from the brand. We’re excited to finally let the secret out of the bag and end the #Cupspiracy – announcing the new Reese’s Crunchy Cookie Cup. You could say we crushed it!”