Millennials Want To Ditch The Fluff When It Comes To Wellness Travel


Ditch those fluffy robes. Millennials want steep hikes and personalized adventures on vacation, rather than the traditional spa experience, according to research.

Well & Good recently surveyed millennials to determine what they want out of a wellness vacation. They connected with 4,600 women who travel a couple times a year to gather data, according to Travel Market Report.

Unsurprisingly, results showed that millennials want to eat clean, sweat hard and explore – both new destinations and themselves. There’s a spiritual element to millennial wellness travel, whether in seeking a yoga retreat, meditation center or forest bathing.

Forty percent of those surveyed said they’d rather go on a fitness retreat with a high-profile instructor than going to a spa destination like Canyon Ranch.

Often this means following influencers for specialized classes or guided meditation, while also taking some time to unplug from devices.

“We live in the era of the influencer,” Well & Good co-founder Alexia Brue said at the Global Wellness Summit. “We see the power of the influencer eclipsing the power of established brands.”

The report also suggests millennial travelers want to bring their wellness activities to “a new and deeper place with immersive and unique experiences.”

In other words, millennials want to immerse themselves in the wellness game, but they want the real deal.