You Can Eat Diamond Gelato At This High-End Department Store


The high-end U.K. department store chain Selfridges sells ice cream for £99 (around $130), with edible diamonds and a 24-karat gold leaf. Crazy, we know.

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Here’s what you’ll get for your money: salted caramel gelato, a handmade cone dipped in rare criollo Madagascan dark chocolate, spheres of fruity gelato flavors, a Belgian white chocolate truffle-filled with salted caramel sauce, a raspberry sorbet macaroon decorated with white chocolate glaze and edible diamonds and a sprinkling of 24-karat gold leaf, a golden flake and a spoon. Just your standard gelato.

Dubbed the Billionaire’s Soft Serve, the oversized cone weighs just about the same as a tub of Ben & Jerry’s. This outrageous ice cream is made to order by the luxury ice cream producer Snowflake Gelato. The blinged-out treat is the most expensive ice cream in London.

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Each ice cream cone takes 15 minutes to assemble. The Billionaire’s Soft Serve is sold exclusively at Snowflake Gelato’s Selfridges boutique. If you have the urge to spend an absurd amount of money on ice cream, this baby’s for you.

[h/t Business Insider]