Weight Watchers Dives Into The Wine Business

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The American weight loss company with Oprah Winfrey as its spokesperson, Weight Watchers, has dipped its feet into the wine business. Weight Watchers announced the debut of a lower-calorie Sauvignon Blanc, called Cense, which has fewer points and calories per glass than your average glass of white wine. And let’s be real, calories are the last thing you want to worry about when you’re enjoying a glass of vino.

Each five-ounce glass of Cense contains just 85 calories. For anyone who is on Weight Watchers, each glass has three SmartPoints for each five-ounce serving. The low-calorie wine is fresh and bright with aromas of lemon, lime and some jalapeno-like notes. Cense has a crisp, high acidity component with a grapefruit-like taste and a hint of sweet pineapple. Delish reports that most Sauvignon Blancs have an ABV of 11 to 13.5 and Cense rings in with an ABV of 9.6 percent.

If you’re concerned that Cense might not taste as good as regular wine, you’ll be happy to know that the flavor of the Sauvignon Blanc is still there, it’s just the amount of alcohol that’s reduced. Weight Watchers offers portion-control wine glasses, so you can measure the exact amount you’re drinking.

Starting at $15, you can buy a bottle of Cense here. Drink up and worry less!